Linda founded Allegria, an experience company, at a time when the Czech customers had no idea that experiences could be sold. Linda and her company pioneered a new industry in the Czech market, successfully building a company from scratch with a turnover exceeding 100 million crowns. With Allergia she has collected numerous awards including Entrepreneur of the Year and Start-up Entrepreneur of the Year. During the peak of her fame, she sold the company and transitioned to her current role, leading the experiences section at Slevomat. Feel free to reach out to Linda for inspiration and guidance on acquiring your first customers in a less-known market, or for advice on transforming your product or service into a memorable experience and gaining visibility in the market.