Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.

Forget everything you associate with traditional lectures. What if a university course felt like a top-tier marketing conference where global experts share insights you can apply the next morning at work?

For decades, the world has followed a simple rule: make, use, dispose. But the next generation of leaders is no longer willing to play by the outdated principles of the linear economy. The Economics and Sustainable Management (ESM) Master's programme equips students with the knowledge and practical tools to turn sustainable thinking into real-world action. Discover what studying ESM is like through the experiences of Sára, Tereza and En Ling.

At the opening of the exhibition My Little Hanoi: Next Generation, I almost cried with pride. “We’re no longer just kids from the corner shops.” This powerful statement, which recently made waves in the media, perfectly captures the profound transformation that the second generation of the Vietnamese community is undergoing in the Czech Republic. Young people who grew up straddling two completely different cultures are now speaking out with tremendous self-confidence. And they’re doing it in a way that takes your breath away.

AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.

Choosing between a career as an auditor and a tax advisor is one of the most important decisions students of economics-related fields can make. Both professions offer above-average financial compensation, high professional prestige, and wide career growth opportunities. At the same time, however, they are associated with demanding professional examinations, high requirements for expert knowledge, and periods of intense workload.

Competitiveness Management: What It Is and Why It Determines the Winners in Today's Business

At the opening of the exhibition My Little Hanoi: Next Generation, I almost cried with pride. “We’re no longer just kids from the corner shops.” This powerful statement, which recently made waves in the media, perfectly captures the profound transformation that the second generation of the Vietnamese community is undergoing in the Czech Republic. Young people who grew up straddling two completely different cultures are now speaking out with tremendous self-confidence. And they’re doing it in a way that takes your breath away.

Sustainability today is no longer just about ecology. It is also about efficiency, data, and smart business strategy. In an interview for Ekonomický magazín, Ludmila Hruban, Academic Director and sustainability ambassador at NEWTON University, explains why slow fashion is evolving into a strong business model and how the concept of “cost per wear” is reshaping the way we think about the price of clothing.

The circular economy is no longer a fringe topic. A recent Czech Television broadcast highlighted its growing role as a key driver of competitiveness and economic resilience. Among the speakers was Ludmila Hruban, Academic Director of International Programmes and Sustainability Ambassador at NEWTON University.

Globalizace, umělá inteligence, změny klimatu, demografické změny a nová podoba práce jsou hybnými silami, které dnes určují tempo světové ekonomiky a přepisují pravidla, jak fungují firmy, vzdělávání i státní správa. Pokud má Evropa i Česko zůstat konkurenceschopné po roce 2030, musíme všichni začít uvažovat v horizontu beyond tomorrow. Ukazují to dlouhodobé analýzy OECD, strategické dokumenty Evropská komise i predikce World Economic Forum, které se shodují na tom, že technologie, demografie a geopolitika výrazně přepíšou současný ekonomický model už během příštích let. Tedy dál, než sahá příští fiskální rok nebo investiční cyklus.

Jak vypadá vysoká škola vedená člověkem, který přichází z investic, podnikání a reálné praxe? V rozhovoru pro A11 Roman Brauner otevřeně vysvětluje, proč se na Stingu učí finanční gramotnost i ekonomické principy úplně jinak, než je v českém prostředí zvykem. A proč věří, že pochopení peněz musí začínat doma, ne až na vysoké škole.

Žijeme v době, která nám slibuje pohodlí, rychlost a co nejméně námahy. Jenže právě tím možná přicházíme o něco podstatného – schopnost zvládat překážky a nepohodlí. Profesní zaměření Business Leadership je v tomto kontextu metaforou pro schopnost obstát ve chvíli, kdy cesta přestane být rovná.

Imagine a room filled with more than just exam nerves. What you feel most strongly is an overwhelming desire to create, build and make things happen. That was the atmosphere at NEWTON Business Club in Brno at the end of May, when it hosted the Business Leadership Forum, an intimate yet highly intensive conference that marked the symbolic end of the programme’s first year.

Change is not something you can simply install in an organisation. It is a transformation that takes place in people’s minds. So why do even the most brilliant business strategies run into an invisible wall of resistance?

Generation Z is changing the way people think about work, performance, and the relationship with employers. It brings a different pace, different boundaries, and different expectations into the workplace than managers are used to. This is not a generational trend or a short-lived shift, but a structural change that is already starting to affect team dynamics, performance, and workforce stability across organizations.

A strong leader can inspire a team, while a toxic boss can gradually break it up. The difference between a visionary and a manipulative manager is often not obvious at first glance.

With the rapid rise of artificial intelligence (AI), some institutions have started to abolish final theses altogether, arguing that their original purpose is fading and that they can be too easily generated. The opposite view is increasingly proving to be true.

Forget everything you associate with traditional lectures. What if a university course felt like a top-tier marketing conference where global experts share insights you can apply the next morning at work?

Every company wants people who represent it with genuine conviction. Yet few people talk about the fact that being able to represent yourself is just as important.

In 1969, Philip Kotler and Sidney Levy, recognised by many as two of the main contributors to marketing and consumer behaviour in the twentieth century, proposed two possibilities for how modern marketing could be seen1:

Risks that, only a few years ago, seemed distant and abstract to much of society are becoming increasingly tangible. Geopolitical pressures, economic uncertainty, social tensions, cyber and information threats, and disruptions to systems we normally rely on are no longer confined to strategic documents – they are increasingly entering our professional, family and personal lives. The MSc. programme in Personal Security Strategy was created in response to this reality, offering a path towards greater preparedness, situational awareness and responsibility.

Do you ever wake up at 2 a.m. with your mind racing through unfinished tasks, exam questions or important management decisions? Do you lie staring at the ceiling as anxiety about how you will cope with the following day grows with every passing minute?

We live in a world that places enormous demands on us. Unfortunately, an increasing number of young people and adults in the Czech Republic are experiencing anxiety, loneliness and other forms of psychological distress. Perhaps you know that feeling yourself: the tightness in your chest and the sense that everything has simply become too much.

Many people believe productivity comes from working longer hours. Modern neuroscience suggests something different: sustained performance depends just as much on recovery as effort. Perhaps it's time we stopped confusing rest with weakness.

NEWTON University has once again come alive with international collaboration. At this year's International Week, the theme of psychological safety resonated deeply. Why is this concept the key to innovation, and why should leaders welcome mistakes as valuable data? Barbora Bělová and Simona Dosedělová provide the answers.

Domestic violence does not begin with a physical attack. It starts with a subtle loss of certainty, growing fear and the gradual takeover of control. Yet a persistent myth remains that unless “blood is shed”, there is no real problem.

AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.

Digital tools are fundamentally changing the way companies search for candidates. ATS systems filter resumes before they ever reach a human recruiter, and LinkedIn algorithms influence who gets into recruiters’ search results in the first place.

When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.

Artificial intelligence is rapidly transforming the world of cybercrime. Fraudsters can now create highly convincing emails, fake messages and even deepfake calls designed to manipulate human emotions. How serious is this threat and how can we protect ourselves?

A new study conducted across eight Czech universities, including NEWTON University, has found that using artificial intelligence not only improves study quality but also enhances overall student satisfaction. The research, led by the team from Mendel University’s Faculty of Business and Economics, focused on management students who actively use AI tools. These students report higher satisfaction with their studies and greater confidence about their future careers.

Three people from NEWTON University travelled to Svalbard. What did the Arctic expedition teach them about resilience, leadership, teamwork and sustainability?

As the daughter of a successful fashion brand founder, she watched brand building from the front row. After high school, she chose Digital Marketing. Today, she has completed a prestigious Master’s program in Milan and works in visual merchandising for the Parisian fashion house Louis Vuitton. In this interview, Anna Blažková shares her journey, the behind-the-scenes of a demanding recruitment process, and her perspective on how Generation Z is changing the perception of luxury.

She came to NEWTON University by chance, a decision that ultimately changed the direction of her career. Today, she bridges the academic world with the leadership of international teams, showing that the path to management often doesn’t start with a carefully planned strategy, but with meeting the right people.

Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.

The most dangerous moment in a leader’s career doesn’t come when they fail. It comes when things go well for too long. Success creates patterns. And the longer they work, the fewer reasons you have to question them. And that’s exactly where the problem starts in today’s world.

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?

As the daughter of a successful fashion brand founder, she watched brand building from the front row. After high school, she chose Digital Marketing. Today, she has completed a prestigious Master’s program in Milan and works in visual merchandising for the Parisian fashion house Louis Vuitton. In this interview, Anna Blažková shares her journey, the behind-the-scenes of a demanding recruitment process, and her perspective on how Generation Z is changing the perception of luxury.

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?

At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.

Barbora Nováková, a third-year student at the Brno campus of NEWTON University, shows that elite sport and higher education don’t have to compete with each other. The alpine skier secured her place at the upcoming Winter Olympic Games at the very last moment. Yet between training runs at speeds of up to 130 km/h, she still finds time to work on her bachelor’s thesis and think about her future in business.

What really drives success? In this interview, NEWTON University graduate Matěj Žák explores the idea of self-imposed limits and explains why they often exist only in our minds.

Zuzana Ševčíková je absolventkou profesního zaměření Marketing na NEWTON University. Marketingu se věnuje více než deset let, vede vlastní agenturu Suzzie.cz a stojí za knihou Re: E-mailing, který funguje. V rozhovoru pro NEWTON Today otevřeně mluví o realitě agenturní práce, rozdílech mezi výkonem a strategií, roli AI i o tom, proč marketing nikdy nebude zázračné tlačítko.

Blindly following trends won't make you a market leader. In an interview for Marketing & Media, Karel Novotný (guarantor of the MBA Marketing program at Newton University) and Michal Pastier (lecturer of an exclusive annual block) reveal why artificial intelligence will never replace strategic thinking and what skills separate average marketers from the top ones.

At the opening of the exhibition My Little Hanoi: Next Generation, I almost cried with pride. “We’re no longer just kids from the corner shops.” This powerful statement, which recently made waves in the media, perfectly captures the profound transformation that the second generation of the Vietnamese community is undergoing in the Czech Republic. Young people who grew up straddling two completely different cultures are now speaking out with tremendous self-confidence. And they’re doing it in a way that takes your breath away.

Do you ever ask yourself at work, 'Is this all there is?' Business mentor and head of our NEWTON Business Accelerator, Margareta Křížová, explains in the Glanc Talk podcast why we should listen to our bodies more and stop being afraid to step out of a comfortable but boring routine.

In modern culture, being “good” is often confused with being endlessly agreeable. Many young professionals are taught to prioritize politeness, emotional availability, and approval over boundaries, honesty, and self-respect. However, in leadership, business, and relationships, there is an important difference between being good and simply being nice.

Sustainability today is no longer just about ecology. It is also about efficiency, data, and smart business strategy. In an interview for Ekonomický magazín, Ludmila Hruban, Academic Director and sustainability ambassador at NEWTON University, explains why slow fashion is evolving into a strong business model and how the concept of “cost per wear” is reshaping the way we think about the price of clothing.

She came to NEWTON University by chance, a decision that ultimately changed the direction of her career. Today, she bridges the academic world with the leadership of international teams, showing that the path to management often doesn’t start with a carefully planned strategy, but with meeting the right people.

The idea of international business often starts with global negotiations, foreign travel, and fluent presentations in a foreign language. The reality, however, is shaped in everyday moments – balancing work and study, bridging cultural differences, and managing rigorous academic demands. Graduates of the English-taught Bachelor’s programmes in Global Business and Management (GBM) at NEWTON University share their personal experiences on what their studies truly gave them for their professional and personal lives.

What do teenagers from children’s homes, the Baťa principles and our students have in common? They all came together at the 11th Summer Entrepreneurship Camp (LPK). As the camp’s proud main programme partner, we had the opportunity to show that resilience is not something you are simply born with. It is a mindset and a skill that can be developed.

Three people from NEWTON University travelled to Svalbard. What did the Arctic expedition teach them about resilience, leadership, teamwork and sustainability?

Resilience has become a major buzzword—and perhaps rightly so. We tend to need it most when things don't go according to plan. We discuss it across business, personal life, and education, often because we live in a world described as VUCA—volatile, uncertain, complex, and ambiguous.

Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.

Sting offers Bachelor’s degree programmes in both full-time and part-time formats, with direct links to paid work experience through the “100% Scholarship = 100% Career” programme. Full-time students can receive a merit-based scholarship of up to CZK 24,950 per academic year, as well as enhanced support through the PREMIUM Care programme.

NEWTON University has become the only private higher education institution in the Czech Republic to be included in the prestigious Times Higher Education (THE) Sustainability Impact Ratings 2026. According to Rector Anna Plechatá Krausová, this marks a major milestone in the University's development. “We have joined a community of universities that do more than simply declare their values. They subject their real impact on students, graduates, employees, and society to international evaluation and benchmarking.”

From a small student project to a sought after production hub attracting business leaders and successful podcast creators. The story of NEWTON TV shows that state of the art technology, flexibility and a human approach are the best form of marketing. Discover how this modern facility in the heart of Prague is reshaping audiovisual production, and get inspired on the official YouTube channel or visit the NEWTON TV website.

Leadership does not end when you leave the office. It continues as a demanding journey toward self-awareness, where each career step increases the need for psychological resilience and integrity. The higher we go, the thinner the air becomes, and the fewer people can truly understand us without filters. At NEWTON University, in strategic partnership with the Czech Management Association (ČMA), we are challenging the long-standing myth of the untouchable leader.

Smart City Expo World Congress Barcelona 2025 is an annual gathering where technological vision meets the reality of human needs. This year’s edition once again confirmed something that NEWTON University has emphasized for years: the “smartness” of a city is not defined by sensors and algorithms — it is defined by values, education, and human potential.

Choose courage over comfort and responsibility over excuses. Stop learning about business from textbooks and start experiencing it firsthand. Discover the stories of people who are bold enough to carve their own path. In the first issue of nanug magazine, we explore why, in the age of AI, independent thinking and the courage to make decisions remain the most valuable qualities of all. Step into an ecosystem where mistakes are treated as valuable lessons and where students become equal partners to company founders.

NEWTON University has officially become an Open DOFE Centre. This means that the prestigious international award is now accessible not only to our university students but also to young people aged 13–24 from the wider community. We offer the resources, experienced mentors, and a supportive community for everyone ready to push their limits.

In today’s rapidly changing world, the role of universities and higher education institutions goes far beyond the transmission of theoretical knowledge. Modern educational institutions are becoming key drivers of societal change and carriers of values that shape a sustainable future. Within the NEWTON University Group, we respond to this challenge through active engagement in global initiatives and by adopting concrete commitments that extend well beyond standard teaching.

The Gender Equality Plan (GEP) is becoming a new part of NEWTON’s culture. It moves us towards a more global outlook and defines new approaches, ensuring a sense of safety for everyone without exception.

The idea of international business often starts with global negotiations, foreign travel, and fluent presentations in a foreign language. The reality, however, is shaped in everyday moments – balancing work and study, bridging cultural differences, and managing rigorous academic demands. Graduates of the English-taught Bachelor’s programmes in Global Business and Management (GBM) at NEWTON University share their personal experiences on what their studies truly gave them for their professional and personal lives.

Three people from NEWTON University travelled to Svalbard. What did the Arctic expedition teach them about resilience, leadership, teamwork and sustainability?

Traditional academic education often faces a major paradox. While university lecture halls offer a safe environment and deep theoretical foundations, the real business world demands entirely different qualities: agility under pressure, risk tolerance, a high level of personal responsibility, and an empathetic approach to people. The question is not whether academic teaching needs theory, but how higher education can bridge academic knowledge with the uncompromising reality of the market.

Moving from secondary school to university comes with an exciting sense of freedom. It also comes with a reality check: you are suddenly responsible for managing your own time, workload and priorities. No teacher is chasing you about daily homework, and a timetable with plenty of gaps can make it seem as though you have all the time in the world. That is, until exam season arrives. So how do you stay on top of your studies, build your career and still have time for a life outside university? It all starts with learning how to manage your time effectively.

Tasked with writing an essay for high school or college and don't know exactly where to start? Don't worry, this comprehensive guide will take you step-by-step through the entire process—from crafting an outline and building strong arguments to mastering academic citations. Discover how to turn your thoughts into a compelling piece of writing that will impress your professors and earn you top grades.

Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.

Twenty-four hours. One real business challenge. Zero room for hesitation. What happens when students are given an incomplete brief, limited resources, and just one day to deliver a solution that must stand up to scrutiny from experienced investors and business leaders?

Imagine a city that responds to your needs before you even realise them. Transport that adapts in real-time. Education that learns along with you. Does it sound like science fiction? Not quite. This was precisely the future discussed at the 13th EAI Mobility, IoT and Smart Cities 2026 conference – one of the major global platforms bridging the gap between technology, business, and society.

Prague became the epicentre of innovation for a week. International Week is far more than just an academic conference; it acts as an incubator for ideas that shape the European Forum of Entrepreneurship (EFE). From psychological safety in classrooms to the creation of pan-European university alliances, NEWTON is proving to be a leader that doesn’t just wait for a 'better tomorrow' but actively builds it.

Student housing, iris photography, mental wellness, and a return to craftsmanship. The NEWTON University Pop-Up Market demonstrates how today’s young entrepreneurs combine meaningful ideas, sustainability, and creativity with practical execution.

When most people hear the word LEGO, they picture a child’s bedroom floor. During International Week at NEWTON University, however, these colourful bricks became something quite different: a powerful strategic tool.

NEWTON University has once again come alive with international collaboration. At this year's International Week, the theme of psychological safety resonated deeply. Why is this concept the key to innovation, and why should leaders welcome mistakes as valuable data? Barbora Bělová and Simona Dosedělová provide the answers.

TRIREME is an Erasmus+ funded project supporting the green and digital transformation of the mobility, transport and automotive ecosystem through skills development, training and collaboration. As the sector evolves rapidly due to electrification, digitalisation and new mobility concepts, TRIREME helps ensure that Europe’s workforce has the skills and knowledge needed to stay competitive, innovative and resilient.

Humanity is steadily approaching a milestone when it will begin extracting mineral resources beyond Earth. While technology companies, together with scientists and space agencies, are developing the tools that will make mining on other celestial bodies possible, economists from Sting University and NEWTON University are already addressing a crucial question: what tax rules should apply?

How often do we quietly accept situations in our personal or professional lives that hold us back? In this candid interview, Jana Merunková explains why tolerating our own and others' shortcomings can become one of the greatest barriers to success, and how the courage to make a change begins with setting clear boundaries.

Have you already completed your final exams at a Higher Professional School and are now wondering what comes next? Then we have a great opportunity for you — complete your bachelor’s degree at Sting.

Sting offers Bachelor’s degree programmes in both full-time and part-time formats, with direct links to paid work experience through the “100% Scholarship = 100% Career” programme. Full-time students can receive a merit-based scholarship of up to CZK 24,950 per academic year, as well as enhanced support through the PREMIUM Care programme.

Combining professional life with expanding academic or practical qualifications represents in 2026 one of the most effective ways to kickstart a career or elevate an enterprise to a completely new level. We live in an era where demands on specialized knowledge – especially in fields such as taxes, accounting, and corporate finance – change at an unprecedented rate. Formal education closely linked with practical experience creates an enormous competitive advantage in the labor market, which can be directly converted into higher financial compensation.

AI is changing the way companies work with data, plan for the future and make financial decisions. Does this mean that controlling or financial management is losing its importance? Quite the opposite.

Choosing between a career as an auditor and a tax advisor is one of the most important decisions students of economics-related fields can make. Both professions offer above-average financial compensation, high professional prestige, and wide career growth opportunities. At the same time, however, they are associated with demanding professional examinations, high requirements for expert knowledge, and periods of intense workload.

When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.