At NEWTON University, she works as Academic Director & Product Owner for International Programmes and Sustainability Ambassador, where she assumes full responsibility for strategic development, relevance, and delivering a top-notch student experience (CX). In her role, she innovatively bridges the academic vision with business and marketing perspectives, develops programmes such as Global Business and Management, Economics and Sustainable Management, and the Vietnam Project, and ensures that they reflect global trends, market needs, and rigorous international accreditation standards.

Zuzana Bedřich works in HR and recruitment and leads the Ambassador Practice course within the Business Leadership Programme at NEWTON University.

Martin Peška is a recognised expert in digital marketing, with more than 20 years of experience in the field. He launched his first web project in 2006, marking the beginning of his career in digital marketing. His particular passion lies in behavioural science and applying insights into human behaviour to marketing. He is the founder and CEO of Pickerly, a Prague-based marketing agency, and a co-owner of the online publishing company CzechNetMedia. Martin has been teaching at NEWTON University since the 2021/22 academic year. As the course leader for Digital Marketing Trends, he is committed to keeping his teaching firmly rooted in real-world practice. Rather than focusing on dry theory, his students work with real business cases and current market data, gaining practical insight into how digital marketing works in today's fast-changing environment.