When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.

The Czech Republic is a software superpower. There are dozens of systems on the market, ranging from those for small freelancers to robust solutions for corporate giants. But how do you find your way around them without losing your mind?

Tento příspěvek je odpovědí na otázky jednoho z rodičů adresovanou našemu prorektorovi Pavlovi Semerádovi. Dozvíte se v něm, jestli vás připravíme na zkoušky na daňového poradce a jak je to s naším bakalářským studiem v Praze.

The world of work is changing faster than university curricula. Higher education institutions are under growing pressure to prepare students for a reality that cannot be fully captured in textbooks or lecture halls. Experts agree that without a strong and systematic link to practice, quality education is no longer possible.

Stereotypical images of accountants quietly tapping away at their computers were definitively shattered by the first edition of the Taxathlon Challenge. This high-energy competition, running from October to November 2025, revealed accounting as the brain behind successful business. The final held at the Prague Congress Centre confirmed that where others see only columns of numbers, future experts uncover real stories and strategic challenges.

Mindless bargain hunting is shifting toward conscious consumerism and eco-friendly choices. Czech consumers are increasingly waking up to the environmental and financial costs of fast fashion. Where are our shopping habits heading, and why does it pay off to choose quality over quantity?

Age is just a number and the perfect time for an inventory of your skills. Business mentor and head of our NEWTON Business Accelerator, Margareta Křížová, dispels myths about post-50 careers in a recent interview with Český Rozhlas, sharing advice on how to successfully embrace major life transitions.

A great product without paying customers is just an expensive hobby. Margareta Křížová, the head of our NEWTON Business Accelerator, reveals in a new interview why startups need to stop hiding behind perfect logos and start facing the real market instead.

Marketing today is no longer just about creative campaigns. In a hyper-competitive landscape, teams are under pressure not only from competitors but also from AI.

The Czech government has launched a new sale of government bonds worth up to CZK 20 billion. Although the offer includes several new features, including a short-term “flexi bond”, public interest remains rather restrained.

How does the teaching approach at Oxford differ from that in the Czech Republic? Anna Plechatá Krausová, Chancellor of NEWTON University, shares her experiences from the prestigious British university in a candid interview for Vlasta magazine. She explains why critical thinking and the ability to embrace failure are crucial for future leaders.

In modern culture, being “good” is often confused with being endlessly agreeable. Many young professionals are taught to prioritize politeness, emotional availability, and approval over boundaries, honesty, and self-respect. However, in leadership, business, and relationships, there is an important difference between being good and simply being nice.

Sustainability today is no longer just about ecology. It is also about efficiency, data, and smart business strategy. In an interview for Ekonomický magazín, Ludmila Hruban, Academic Director and sustainability ambassador at NEWTON University, explains why slow fashion is evolving into a strong business model and how the concept of “cost per wear” is reshaping the way we think about the price of clothing.

She came to NEWTON University by chance, a decision that ultimately changed the direction of her career. Today, she bridges the academic world with the leadership of international teams, showing that the path to management often doesn’t start with a carefully planned strategy, but with meeting the right people.

The most dangerous moment in a leader’s career doesn’t come when they fail. It comes when things go well for too long. Success creates patterns. And the longer they work, the fewer reasons you have to question them. And that’s exactly where the problem starts in today’s world.

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?

At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.

In 1969, Philip Kotler and Sidney Levy, recognised by many as two of the main contributors to marketing and consumer behaviour in the twentieth century, proposed two possibilities for how modern marketing could be seen1:

Most students don’t experience final exams in peace, and there’s no real reason to pretend otherwise. At a certain stage of studies, there is simply a lot going on, pressure builds up, and the mind tends to perceive everything more intensely than usual. At some point, several years of your studies, work, and effort are being evaluated all at once. Suddenly, it no longer feels like a regular exam period.

We live in a time that promises us comfort, speed, and as little effort as possible. Yet by doing so, we may be losing something essential: the ability to deal with obstacles and discomfort.

Today, the United Arab Emirates serves as a global laboratory for management. Last autumn, prior to the outbreak of the current conflict in the region, our lecturer Emil Velinov visited Horizon University College in the UAE. His mission? To share know-how and draw inspiration from a region where innovation knows no bureaucratic bounds. 'Education is at its most vibrant where multiple cultures collide,' he shares in our interview.

You probably know the feeling. Exams are approaching, new dates appear in the system, admin tasks start piling up, you are planning the next semester, and thinking about your final thesis. University brings great opportunities, but also moments when you need to quickly find your way and know who to turn to.

TRIREME is an Erasmus+ funded project supporting the green and digital transformation of the mobility, transport and automotive ecosystem through skills development, training and collaboration. As the sector evolves rapidly due to electrification, digitalisation and new mobility concepts, TRIREME helps ensure that Europe’s workforce has the skills and knowledge needed to stay competitive, innovative and resilient.