NEWTON Today – Stories and Insights from NEWTON University…

26. 6. 2026 Breaking news

NEWTON University Earns a Place in a Prestigious International University Ranking

NEWTON University has become the only private higher education institution in the Czech Republic to be included in the prestigious Times Higher Education (THE) Sustainability Impact Ratings 2026. According to Rector Anna Plechatá Krausová, this marks a major milestone in the University's development. “We have joined a community of universities that do more than simply declare their values. They subject their real impact on students, graduates, employees, and society to international evaluation and benchmarking.”

8. 6. 2026 Study and Education

What You Tolerate Won't Change: Jana Merunková on the Courage to Do Things Differently

How often do we quietly accept situations in our personal or professional lives that hold us back? In this candid interview, Jana Merunková explains why tolerating our own and others' shortcomings can become one of the greatest barriers to success, and how the courage to make a change begins with setting clear boundaries.

15. 7. 2026

Beyond Memorising Theory: Discover How NEWTON University Teaches to the Highest International Standards

A university degree alone is no longer enough to succeed. Today's employers are looking for practical skills, critical thinking and an international outlook. Discover how NEWTON University prepares the next generation of leaders through a modern, hands-on approach to learning.

13. 2. 2024 Psychology and Wellbeing

The secret of success: authentic leadership or psychological safety?

How is psychological safety connected to a team’s success? How does leadership style influence the sense of safety within an organisation?

4. 10. 2023 Study and Education

Great coffee and coworking spaces in Brno

Are you new here and wondering where to go for coffee with friends? We’ve got some great tips for awesome cafés in Prague and Brno — perfect for meetups, chats, studying in peace, or working on your assignments. Check them out!

28. 8. 2025 Breaking news

From the city centre to the centre of innovation

We have moved the Brno campus of NEWTON University and Vysoká škola STING. From the new academic year 2025/2026 you will find us in the Machova Building in the Technology Park. At first glance, it may seem like just a change of address, but in reality it reflects the direction we are heading as a business school.

11. 5. 2026

Demo Day 2026

22. 4. 2026

Subjektivní světy s Marianem Jelínkem

27. 3. 2026

Digitalizace účetnictví - Martin Tyšer

19. 3. 2026

Brno Sports Days

16. 7. 2026

Sustainability Is Not a Topic – It's a Way of Thinking

16. 7. 2026

What You Tolerate Won't Change: Jana Merunková on the Courage to Do Things Differently

15. 7. 2026

Beyond Memorising Theory: Discover How NEWTON University Teaches to the Highest International Standards

More news

9. 6. 2026 Economics and Business

Take advantage of the finance boom and complete your Bachelor’s degree at Sting in just one year

Do you have your VOŠ diploma in hand and are wondering what comes next? The financial and tax services market is experiencing an unprecedented boom, and companies are actively competing for young talent. Do not let the lack of a university degree slow you down. Sting University, part of the NEWTON University Group, offers a unique opportunity to build on your knowledge and earn a Bachelor’s degree in an accelerated program in just two semesters.

3. 6. 2026 Economics and Business

The End of Paper-Based Routine. Why Digitalization Is a Blessing for Accountants, Not a Threat

When people talk about professions being transformed by technology, many immediately feel uneasy. Accounting, however, is experiencing the exact opposite phenomenon: interest in the field is growing rapidly, and for thousands of people it represents a dream career anchor. But how is a profession that has been synonymous with binders and stamps for centuries adapting to the wave of digitalization? We discussed this at STING University with Jiří Hošek, Ph.D., a visionary in teleinformatics and CEO of Giri, the company behind the DocsPoint cloud platform.

29. 5. 2026 Economics and Business

A $40 T-shirt can actually be cheaper than a $4 one,” says Ludmila Hruban

19. 5. 2026 Economics and Business

Accounting Needs More Than Just Numbers: It Takes Courage and a Dash of AI

The Czech Republic is a software superpower. There are dozens of systems on the market, ranging from those for small freelancers to robust solutions for corporate giants. But how do you find your way around them without losing your mind?

8. 5. 2026 Economics and Business

Why Accountants Should Jump on the Digital Wave

1. 2. 2026 Economics and Business

Business Beyond Tomorrow: 5 klíčových trendů, které přepisují ekonomiku

Globalizace, umělá inteligence, změny klimatu, demografické změny a nová podoba práce jsou hybnými silami, které dnes určují tempo světové ekonomiky a přepisují pravidla, jak fungují firmy, vzdělávání i státní správa. Pokud má Evropa i Česko zůstat konkurenceschopné po roce 2030, musíme všichni začít uvažovat v horizontu beyond tomorrow. Ukazují to dlouhodobé analýzy OECD, strategické dokumenty Evropská komise i predikce World Economic Forum, které se shodují na tom, že technologie, demografie a geopolitika výrazně přepíšou současný ekonomický model už během příštích let. Tedy dál, než sahá příští fiskální rok nebo investiční cyklus.

9. 6. 2026 Leadership and Management

If You Can't Lead People, Innovation Won't Save You

You keep hearing the same message: the Czech economy must transform. The model built on cheap labor and subcontracting has run its course. Government representatives and business leaders alike are calling for massive investments in technology, digitalization, and startups. But what if we're looking for solutions in the wrong place?

30. 5. 2026 Leadership and Management

Good vs Nice: Why Modern Leadership Requires Boundaries

In modern culture, being “good” is often confused with being endlessly agreeable. Many young professionals are taught to prioritize politeness, emotional availability, and approval over boundaries, honesty, and self-respect. However, in leadership, business, and relationships, there is an important difference between being good and simply being nice.

17. 5. 2026 Leadership and Management

Why a Paved Road Does Not Raise Leaders

We live in a time that promises us comfort, speed, and as little effort as possible. Yet by doing so, we may be losing something essential: the ability to deal with obstacles and discomfort.

14. 5. 2026 Leadership and Management

Loneliness at the Top Is a Relic. Why We Are Building a Centre of Excellence

Leadership does not end when you leave the office. It continues as a demanding journey toward self-awareness, where each career step increases the need for psychological resilience and integrity. The higher we go, the thinner the air becomes, and the fewer people can truly understand us without filters. At NEWTON University, in strategic partnership with the Czech Management Association (ČMA), we are challenging the long-standing myth of the untouchable leader.

6. 5. 2026 Leadership and Management

NEWTON Students Shadow Leaders of Czech Business

Management is lacking fresh blood, while emerging talents lack the opportunity to test various roles before leaving university. In collaboration with the Czech Management Association (CMA), NEWTON bridges this gap by connecting students with top-tier managers. The result is a synergy where theoretical knowledge from lecture halls meets the reality of strategic decision-making, crisis management, and corporate culture building.

17. 4. 2026 Leadership and Management

NEWTON and CMA Collaboration: Redefining the DNA of Czech Leadership

The era of 'self-made' leaders who managed companies by instinct is over. The rising generation needs more than just courage to succeed—it requires data, deep analysis, and the ability to integrate technologies like AI into daily decision-making.

5. 6. 2026 Marketing and Communication

Navigating the Marketing Maze: From Manipulation to Meaningful Connection

In 1969, Philip Kotler and Sidney Levy, recognised by many as two of the main contributors to marketing and consumer behaviour in the twentieth century, proposed two possibilities for how modern marketing could be seen1:

26. 9. 2024 Psychology and Wellbeing

Navigating NEWTON: Building resilience and fostering psychological safety

NEWTON University helps students build resilience and psychological safety, highlighting its collaboration with Professor Amy C. Edmondson.

11. 4. 2024 Psychology and Wellbeing

Amy Edmondson: “Most of us need a playbook for failure”

An interview with Harvard professor Amy C. Edmondson highlights the right way to approach mistakes. By fostering an environment where failure is seen as part of the learning process, individuals and teams can cultivate a growth mindset — essential for long-term success in academia, business, and beyond. Let’s not be afraid to fail!

11. 3. 2024 Psychology and Wellbeing

Follow these 4 steps to create psychological safety in your teams

4 concrete steps to create a psychologically safe work environment — a challenge for confident managers.

7. 3. 2024 Psychology and Wellbeing

The big idea: why we need to learn to fail better

An article about how making mistakes is actually beneficial — and something you can learn to do. Intelligent failure is a necessary condition for progress — whether personal, professional, or scientific.

26. 2. 2024 Psychology and Wellbeing

Psychological safety is not a hygiene factor

Why should a company’s strategy be treated as a living document and reviewed regularly? Why can clinging to original conclusions lead to business failure?

13. 2. 2024 Psychology and Wellbeing

The secret of success: authentic leadership or psychological safety?

How is psychological safety connected to a team’s success? How does leadership style influence the sense of safety within an organisation?

27. 6. 2023 Data, Technology and AI

How to write accurate prompts for great results in GPT

Learn how to write prompts that help ChatGPT support you as much as possible in your studies or work. We’ve put together tips for brilliant prompts that deliver excellent results. Try them out right now.

4. 5. 2026 Students and Alumni

„The only one who can stop you is yourself,” says the creator of the Mindfall Protocol about careers in the AI era.

He started at fifteen with a camera in his hand and a vision that the world has no limits. Today, he has collaborated with giants such as Microsoft and Allwyn and is behind the ambitious project Mindfall Protocol – the first Czech mid-length AI film. In this interview, NEWTON University graduate Gedeon Drapák shares his journey from the streets of Prague through London startups to the technologies reshaping the rules of the game. Why does he believe the future belongs to “vibe marketing,” and how did his studies help him realize that success is not only about skills, but also about connections and the courage to fail?

30. 4. 2026 Students and Alumni

Every failure is just a springboard: From NEWTON to London in pursuit of a dream in nutrition

At a university fair, she was captivated by students dressed as pilots; today, she coaches top-tier managers and athletes. NEWTON alumna Juliana Potoczká talks about her journey from Brno to the prestigious Middlesex University in London, and why a managerial mindset is an unexpected competitive advantage in the field of health and fitness.

23. 3. 2026 Students and Alumni

Between the Slopes and the Lecture Notes: Bára Nováková Heads from NEWTON to the Olympics Games

Barbora Nováková, a third-year student at the Brno campus of NEWTON University, shows that elite sport and higher education don’t have to compete with each other. The alpine skier secured her place at the upcoming Winter Olympic Games at the very last moment. Yet between training runs at speeds of up to 130 km/h, she still finds time to work on her bachelor’s thesis and think about her future in business.

9. 1. 2026 Students and Alumni

Zuzana Ševčíková: Marketing není kouzlo. Je to systém, odpovědnost a práce s realitou

Zuzana Ševčíková je absolventkou profesního zaměření Marketing na NEWTON University. Marketingu se věnuje více než deset let, vede vlastní agenturu Suzzie.cz a stojí za knihou Re: E-mailing, který funguje. V rozhovoru pro NEWTON Today otevřeně mluví o realitě agenturní práce, rozdílech mezi výkonem a strategií, roli AI i o tom, proč marketing nikdy nebude zázračné tlačítko.

25. 11. 2025 Students and Alumni

From NEWTON University student to Premium Care ONLINE programme guarantor

I came to NEWTON University thanks to what is now, quite literally, family. We’re very much a NEWTON Family in every sense of the word. My husband studied here, his sister and her husband did as well, and she even worked at NU. Their experience — and especially the fact that NEWTON is completely different from traditional universities in its approach, atmosphere and focus on practical learning — convinced me it was the right choice.

24. 1. 2025 Students and Alumni

Barcelona ride: How a Czech duo conquered the European marketing scene

Two young Czechs, Lukáš Novák and Ondřej Vošmera, made their mark at the European Greatness Challenge within ADC*E thanks to their creativity and courage. Supported by NEWTON University, they impressed with their video and brought home an award from Barcelona.

20. 5. 2026 Lecturers

Alexandra Zhereb: How Chance, Management, and University Shape a Career

She came to NEWTON University by chance, a decision that ultimately changed the direction of her career. Today, she bridges the academic world with the leadership of international teams, showing that the path to management often doesn’t start with a carefully planned strategy, but with meeting the right people.

20. 5. 2026 Lecturers

The Only Certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia Teaches at NEWTON

Most organizations still try to solve complex problems through endless meetings that rarely lead anywhere. At NEWTON University, we believe in a different kind of innovation, one you can actually build. Meet Leonid Kushnir, the only officially certified LEGO® SERIOUS PLAY® Trainer of Trainers in the Czech Republic and Slovakia, who helps people learn how to think with their hands.

8. 5. 2026 Lecturers

Dušan Sameliak: Why Highly Qualified People Fail

The most dangerous moment in a leader’s career doesn’t come when they fail. It comes when things go well for too long. Success creates patterns. And the longer they work, the fewer reasons you have to question them. And that’s exactly where the problem starts in today’s world.

28. 4. 2026 Lecturers

Dušan Sameliak: In Management, Knowing Is No Longer Enough; The Key Is Judgment Amidst Uncertainty

International experience, bridging the gap between theory and practice, and a fresh perspective on next-generation leadership. In this interview, Dušan Sameliak explains why modern management is not about textbook formulas, but about the courage to make decisions when reality lacks a clear-cut solution. Discover what companies truly expect from graduates today and why studying in English is the gateway to a broader perspective.

16. 2. 2026 Lecturers

“AI may be remarkable, but a human educator remains irreplaceable,” says Rob Westbrook

Originally from the United States, Rob Westbrook arrived in Central Europe to reconnect with his family’s Austrian heritage and eventually made Brno his long-term home. At NEWTON University he teaches much more than English or mathematics. His work focuses on nurturing critical thinking, intellectual curiosity and empathy in a new generation of students. In this interview, he reflects on why Brno became such a significant place for him, what gives NEWTON its distinctive sense of community, and why the human presence in teaching matters more than ever in an age defined by rapid technological change.

9. 2. 2026 Lecturers

“After training, I go and relax with spreadsheets,” says our colleague, biathlete Lucie Charvátová

Lucie Charvátová joined the NEWTON University community originally as a lecturer in sports marketing. A few years later, she found herself at the heart of a major transformation of the finance team and made a move few would expect from a top-level biathlete. She took on a junior accounting role. It soon became clear that the analytical thinking, precision and discipline that had taken her to Olympic level work just as well in the world of finance. Before leaving for the Olympic Games in Milan, we asked Lucie how two seemingly different worlds connect. Sport and professional life.

26. 6. 2026 Breaking news

NEWTON University Earns a Place in a Prestigious International University Ranking

11. 5. 2026 Breaking news

Smart City Expo World Congress Barcelona 2025

Smart City Expo World Congress Barcelona 2025 is an annual gathering where technological vision meets the reality of human needs. This year’s edition once again confirmed something that NEWTON University has emphasized for years: the “smartness” of a city is not defined by sensors and algorithms — it is defined by values, education, and human potential.

9. 5. 2026 Breaking news

Magazine nanug

Choose courage over comfort and responsibility over excuses. Stop learning about business from textbooks and start experiencing it firsthand. Discover the stories of people who are bold enough to carve their own path. In the first issue of nanug magazine, we explore why, in the age of AI, independent thinking and the courage to make decisions remain the most valuable qualities of all. Step into an ecosystem where mistakes are treated as valuable lessons and where students become equal partners to company founders.

16. 4. 2026 Breaking news

From Smart Cities to a Smart Society: A New Perspective on Digital Transformation

Imagine a city that responds to your needs before you even realise them. Transport that adapts in real-time. Education that learns along with you. Does it sound like science fiction? Not quite. This was precisely the future discussed at the 13th EAI Mobility, IoT and Smart Cities 2026 conference – one of the major global platforms bridging the gap between technology, business, and society.

26. 3. 2026 Breaking news

NEWTON University Opens DOFE Centre: A Challenge for Students and the Public

NEWTON University has officially become an Open DOFE Centre. This means that the prestigious international award is now accessible not only to our university students but also to young people aged 13–24 from the wider community. We offer the resources, experienced mentors, and a supportive community for everyone ready to push their limits.

28. 8. 2025 Breaking news

From the city centre to the centre of innovation

2. 2. 2026 Vision and Strategy

Sustainable Development Goals 2026

In today’s rapidly changing world, the role of universities and higher education institutions goes far beyond the transmission of theoretical knowledge. Modern educational institutions are becoming key drivers of societal change and carriers of values that shape a sustainable future. Within the NEWTON University Group, we respond to this challenge through active engagement in global initiatives and by adopting concrete commitments that extend well beyond standard teaching.

11. 6. 2026 Study and Education

Investment with the Highest Return

You may feel that additional years of study are just a waste of time that you could otherwise devote to building a career. The opposite is true. If you are considering whether to continue or leave school for good, look at the hard market data – it speaks clearly in favor of continuing.

10. 6. 2026 Study and Education

10 Reasons to Continue Your Studies

You have your Bachelor’s degree in hand. Congratulations! You might be tempted to jump straight into the workforce and forget about textbooks for good. Hold on. Before you decide, take a look at your growth from a long-term perspective.

10. 6. 2026 Study and Education

Final thesis as a measure of success in job interviews

With the rapid rise of artificial intelligence (AI), some institutions have started to abolish final theses altogether, arguing that their original purpose is fading and that they can be too easily generated. The opposite view is increasingly proving to be true.

8. 6. 2026 Study and Education

NEWTON TV: A university studio that has outgrown its original boundaries

28. 5. 2026 Study and Education

Why a NEWTON Master’s (Ing.) is Your Best Investment for the 2026 Job Market

Congratulations. You’ve earned your Bachelor’s—a degree that proves you understand the fundamentals and know how to see things through. But let’s be honest: is that enough for you? In 2026, as the line between human intelligence and technology blurs, a Bachelor’s is no longer the 'finish line.' In today’s world, a Bc. degree is merely a ticket that gets you through the door. If you want to play in the major leagues, you have to go further.

19. 5. 2026 Study and Education

Final exams and how not to lose your mind because of them

Most students don’t experience final exams in peace, and there’s no real reason to pretend otherwise. At a certain stage of studies, there is simply a lot going on, pressure builds up, and the mind tends to perceive everything more intensely than usual. At some point, several years of your studies, work, and effort are being evaluated all at once. Suddenly, it no longer feels like a regular exam period.

5. 6. 2026 Event Reports

Business Leadership Students Designed a Strategy for NEWTON University in Just 24 Hours

Twenty-four hours. One real business challenge. Zero room for hesitation. What happens when students are given an incomplete brief, limited resources, and just one day to deliver a solution that must stand up to scrutiny from experienced investors and business leaders?

1. 4. 2026 Event Reports

Business Beyond Tomorrow: NEWTON Redefines the Future of International Education

Prague became the epicentre of innovation for a week. International Week is far more than just an academic conference; it acts as an incubator for ideas that shape the European Forum of Entrepreneurship (EFE). From psychological safety in classrooms to the creation of pan-European university alliances, NEWTON is proving to be a leader that doesn’t just wait for a 'better tomorrow' but actively builds it.

23. 3. 2026 Event Reports

NEWTON Pop-Up Market: Young Entrepreneurs Shaping Business with Purpose, Sustainability, and Craft

Student housing, iris photography, mental wellness, and a return to craftsmanship. The NEWTON University Pop-Up Market demonstrates how today’s young entrepreneurs combine meaningful ideas, sustainability, and creativity with practical execution.

17. 1. 2026 Event Reports

NEWTON Business Summit Highlights the Power of Community in Prague and Brno

Last year’s NEWTON Business Summits in both metropolitan hubs confirmed that a modern manager’s most valuable asset is not just knowledge, but access to people who translate theory into practice every day. The 2025 Summits became a place to gain priceless contacts and where students (not only) of MBA programs meet the individuals currently shaping the Czech market.

14. 1. 2026 Event Reports

“Courage is Key,” Say NEW Gen Academy Speakers

Forget theoretical formulas and graduation exam scares. NEW Gen Academy has hit Czech cities. This NEWTON University project doesn’t just show high schoolers the path to success; it teaches them how to build that path themselves. We were there to witness passive listeners turn into players who want to hold the controller of their own lives firmly in their hands.

2. 1. 2026 Event Reports

International Students in Czechia: A Potential We Are Not Yet Fully Using

International students play an increasingly important role in Czech higher education and in the wider economy. According to current data, around 56,000 international students are studying in the Czech Republic today, representing approximately 18 % of all university students. At first glance, this may suggest that Czechia is open and internationally oriented. A closer look, however, reveals a more complex picture.

5. 7. 2026 Science and Research in Practice

Apps and tricks that will save your exam period

Dozens of open tabs, notes scattered across different places, procrastinating on studying, and the feeling that you do not know where to start. This is what the exam period looks like for many students.

10. 3. 2026 Science and Research in Practice

TRIREME: Education for the Future of Green and Digital Mobility

TRIREME is an Erasmus+ funded project supporting the green and digital transformation of the mobility, transport and automotive ecosystem through skills development, training and collaboration. As the sector evolves rapidly due to electrification, digitalisation and new mobility concepts, TRIREME helps ensure that Europe’s workforce has the skills and knowledge needed to stay competitive, innovative and resilient.

9. 3. 2026 Science and Research in Practice

Taxation of Space Mining: Sting and NEWTON at the Forefront of International Research

Humanity is steadily approaching a milestone when it will begin extracting mineral resources beyond Earth. While technology companies, together with scientists and space agencies, are developing the tools that will make mining on other celestial bodies possible, economists from Sting University and NEWTON University are already addressing a crucial question: what tax rules should apply?

3. 7. 2026 In the Media

Czech Auto Industry Breaks Records, But Western Europe Plunges into Crisis. What's Holding It Back?

Domestic car manufacturers are thriving—reaching record revenues of CZK 1.6 trillion and accounting for a tenth of the Czech GDP. However, the joy of success is overshadowed by the situation beyond the borders, where traditional Western brands are hitting a wall due to market transformation. 'European automakers are facing a major drop in demand, primarily because China can produce electric vehicles significantly cheaper,' comments Jan Boubín, an economist from NEWTON University, in a report for TV Nova's Televizní noviny.

16. 3. 2026 In the Media

Starting again after fifty? For Margareta Křížová, a third career may be the boldest move of all

Changing your career direction after fifty is not stepping away from the stage. More often, it marks the beginning of a new chapter. Business mentor and investor Margareta Křížová shows that experience can be one of the greatest advantages in today’s labour market. And that the courage to start again may become one of the best investments in your future.

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11. 5. 2026

Demo Day 2026

22. 4. 2026

Subjektivní světy s Marianem Jelínkem

27. 3. 2026

Digitalizace účetnictví - Martin Tyšer

19. 3. 2026

Brno Sports Days

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